Written by: JR Robinson

As September 1st approaches, Memphis is gearing up for its annual celebration of 901 Day, a unique holiday that commemorates the city's area code and showcases the vibrant spirit of the Bluff City. This year's festivities take on special significance as they coincide with the beginning of a new era under the leadership of Mayor Paul Young, who took office on January 1, 2024.

The 2024 edition of 901 Day promises to be an extraordinary event, with local organizations JustMyMemphis, Choose901, and Unapologetic Memphis joining forces with Memphis jookin' phenom Ladia Yates to create a day-long celebration that truly captures the essence of the city. Ladia Yates, a Red Bull dance consultant, Nike brand ambassador, and founder of the L.Y.E. Academy in Memphis, brings her dynamic energy and deep connection to the city's dance culture to the event.

A Day Packed with Festivities

The day's festivities will showcase the diverse talents and rich cultural heritage of Memphis through a series of engaging activities:

1. Gospel Hour: Kicking off the day with soulful performances that pay homage to Memphis's strong gospel traditions.
2. Parade: A colorful procession through the streets of Memphis, featuring local community groups, schools, and businesses.
3. Flashmob: A surprise dance performance organized by Ladia Yates, likely incorporating elements of Memphis jookin', the city's signature dance style.
4. Youth Talent Show: Providing a platform for young Memphians to showcase their skills and creativity.
5. Poetry Portion: Celebrating the city's literary talents with spoken word performances.
6. Fashion Show: Highlighting local designers and the unique style of Memphis.
7. Performances: A diverse lineup of local musicians and artists representing various genres.
8. Headliner Entertainment: A yet-to-be-announced major act to close out the celebrations.

A New Era Under Mayor Paul Young

This expanded format builds upon the success of previous 901 Day celebrations, which have typically featured parties, special events, and promotions at local businesses. The involvement of Mayor Paul Young adds an extra layer of significance to this year's event. As a lifelong Memphian with a strong background in community development, Young's vision for the city aligns well with the spirit of 901 Day.

Young's commitment to creating "a Memphis that works for everyone" resonates with the inclusive nature of 901 Day. His experience leading the Downtown Memphis Commission and his focus on improving quality of life through housing security and fostering healthy neighborhoods could potentially influence the themes and initiatives highlighted during the celebrations.

Bridging Generations and Cultures

The collaboration between established community organizations and a rising star like Ladia Yates demonstrates Memphis's ability to bridge generations and celebrate both its rich history and promising future. Yates's involvement, in particular, shines a spotlight on the city's vibrant dance scene and youth culture.

As in previous years, local businesses are likely to participate with special promotions and events. In past celebrations, restaurants, breweries, and shops have offered themed discounts, often featuring $9.01 specials in honor of the day.

The 901 Day Grizz Bash, traditionally held by the Memphis Grizzlies NBA team, may also be incorporated into this year's expanded celebrations, further unifying the city's sports and cultural scenes.

A Testament to Memphis's Spirit

This year's 901 Day celebration is shaping up to be a testament to Memphis's resilience, creativity, and community spirit. By bringing together diverse elements of the city's culture – from gospel to jookin', from youth talent to established headliners – the event promises to be a true reflection of Memphis's past, present, and future. As the city embarks on a new chapter under Mayor Paul Young's leadership, 901 Day 2024 stands as a powerful symbol of Memphis's enduring pride and potential.