How to Clean Up Your Email List
Business 101 | April 23, 2025
By following these steps and choosing a budget-friendly email blast service, you’ll improve deliverability and engagement

Written by: JR Robinson

If you’re struggling with spam errors and poor deliverability when sending email blasts, cleaning up your email list is the essential first step. Here’s a practical guide you can use and share with others looking to maximize the impact of their email campaigns while keeping costs low.

How to Clean Up Your Email List

Affordable Email Blast Services (Mailchimp Alternatives)

Mailchimp is popular but can be expensive as your list grows. Here are cost-effective alternatives that still offer robust features:

Service Free Plan Details Paid Plan Highlights Notable Features
EmailOctopus Up to 2,500 subscribers, 10,000 emails/month Starts at $8/month for 500 subscribers Easy list management, automation, analytics
SendPulse Up to 500 subscribers, 15,000 emails/month Starts at $6.40/month for 500 subscribers Email/SMS/web push, templates, automation
Brevo Unlimited contacts, 300 emails/day Paid plans start at $25/month Segmentation, automation, analytics
Sender 2,500 subscribers, 15,000 emails/month (free) Paid plans start at $8.33/month Automation, drag-and-drop builder
SendGrid 2,000 contacts, 6,000 emails/month (free) Paid plans start at $15/month Automation, signup forms, analytics

Pro Tips for Ongoing List Health


“A clean email list is the foundation of successful email marketing. It boosts deliverability, saves money, and ensures your message reaches the right people.”

By following these steps and choosing a budget-friendly email blast service, you’ll improve deliverability and engagement, protect your sender reputation, and maximize the ROI of your campaigns. For anyone aiming to be the local leader in their industry, a clean, well-managed email list is a must-have tool in your InfoHUB arsenal.

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